News (Media Awareness Project) - US: Teenagers Ignoring Anti-Drug Commercials |
| Title: | US: Teenagers Ignoring Anti-Drug Commercials |
| Published On: | 2002-05-15 |
| Source: | San Jose Mercury News (CA) |
| Fetched On: | 2008-01-23 07:44:06 |
TEENAGERS IGNORING ANTI-DRUG COMMERCIALS
The federal government's commonsense anti-drug ads are meant to speak to
youth in their own language, with superstars offering alternatives such as
skateboarding, sports and the electric guitar.
But President Bush's top drug-policy adviser, John P. Walters, said the
television spots are largely being ignored by teenagers and a newly
released survey found no evidence the multimillion-dollar campaign is
discouraging drug use.
The federal government's commonsense anti-drug ads are meant to speak to
youth in their own language, with superstars offering alternatives such as
skateboarding, sports and the electric guitar.
But President Bush's top drug-policy adviser, John P. Walters, said the
television spots are largely being ignored by teenagers and a newly
released survey found no evidence the multimillion-dollar campaign is
discouraging drug use.
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