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News (Media Awareness Project) - US CA: PUB LTE: Media, Not McGwire, Set Off Sales Boom |
| Title: | US CA: PUB LTE: Media, Not McGwire, Set Off Sales Boom |
| Published On: | 1998-01-09 |
| Source: | San Jose Mercury News (CA) |
| Fetched On: | 2008-09-07 01:30:26 |
ON Aug. 27, the Mercury News ran a front-page article headlined
``McGwire sets off a sales boom.'' It refers to the recent revelation
of baseball slugger Mark McGwire's use of a legal, over-the-counter
product call androstenedione.
Oddly enough, until a few days ago, 99 percent of the United States
population never heard of androstenedione.
Maybe the headline should have read ``Print and broadcast journalists
set off a sales boom.'' But I guess the truth wouldn't sell papers.
This is just another example of the press making the news.
John E. Herndon
``McGwire sets off a sales boom.'' It refers to the recent revelation
of baseball slugger Mark McGwire's use of a legal, over-the-counter
product call androstenedione.
Oddly enough, until a few days ago, 99 percent of the United States
population never heard of androstenedione.
Maybe the headline should have read ``Print and broadcast journalists
set off a sales boom.'' But I guess the truth wouldn't sell papers.
This is just another example of the press making the news.
John E. Herndon
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