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News (Media Awareness Project) - Tobacco memo calls nicotine'potent drug'
Title:Tobacco memo calls nicotine'potent drug'
Published On:1997-09-07
Fetched On:2008-09-07 22:51:22
Source:Orange County Registernews,page 15
Contact:(letters@link.freedom.com)

An R.J.Reynolds Tobacco Co. researcher suggested in 1972 that the
company promote nicotine in cigarettes as a drug, In the memo,first
disclosed two years ago,Claude Teague proposed a "futuristic
approach"to marketing focusing on cigarettes as "attractive dosage
forms of nicotine."

"A tobacco product is in essence a vehicle for the delivery of nicotine,"
Teague wrote, calling nicotine "a potent drug with a variety of
physiological effects."

The industry is now fighting regulation of nicotine as a drug.

The memo was read in a classaction lawsuit against five cigarette makers
by 60,000 flight attendants who say smoke in airplane cabins endangered
their health.
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